Disrupting the reward programs

Reinventing the rewards market and placing the power in the hands of consumers should create value, global reach and a better user experience  https://non-us.rewardstoken.io/wp-content/uploads/2018/08/EN-Whitepaper-Aug20.pdf

Basic Attention Token

Digital advertising is broken. It is a market filled with middlemen and fraudsters, hurting users, publishers and advertisers.  https://basicattentiontoken.org/about/

Smart solution for loyalty programs

Advocates, fans of and investors in Blockchain can claim dozens even hundreds of reasons they’re in favour of the technology  https://medium.com/@bitrewards/why-blockchain-is-a-smart-solution-for-loyalty-programs-9443af408f71

Changing Digital Marketing

In the current digital advertising industry, people are beholden to the marketer. They often have little to no control of their personal data.  https://rampedup.us/blockchain-digital-marketing/

Against fake news: Trusted News

Trusted News is powered by MetaCert’s Protocol, and uses independent, politically objective data sources to measure the truthfulness of news content.  https://metacertprotocol.com/assets/metacert_white_paper.pdf

Towards a secure narrative?

Blockchain technology and communications What will it mean when stakeholders have a consenus-based version of digital truth? Great contribute by Phil Gomes https://www.communication-director.com/issues/privacy-protection-and-public-debate-gdpr-and-communications/blockchain-technology-and#.W9HBy2gzaM9

Beyond the hype: what’s the strategic business value?

Companies can determine whether they should invest in blockchain by focusing on specific use cases and their market position. Great contribute from Mcinsey! https://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/blockchain-beyond-the-hype-what-is-the-strategic-business-value